Always arabia:
Always birahti.

Throughout The Day’s Stresses, I’m “Always” Birahti

Featuring Amira Adeeb as the face of the brand, Always (part of the Proctor and Gamble brand portfolio) wanted to showcase our heroine going through life with all its ups and downs without having setbacks related to her period. We treated it using match cuts because this showed the dichotomy of being able to do this and that, and being able to reach the best of her potential through it all.