Real Human stories:
Talabat Cart to app.

Telling Real Stories of Real People
When Talabat reached out to me to work on their new “Cart to App” CSR campaign, I was confused as to why they chose me as their director. I usually love fiction and don’t make that many documentaries. But this case was different. Bringing out these stories of real people in different governorates around Egypt who have started their own food trucks, and showcasing their struggles and persistence in a cool and commercial way was a challenge - but so much fun to make!