Raseedi:
stuck in a frame.

Introducing Raseedi: Revolutionizing Monthly Struggles
This campaign for Raseedi depicts the modern financial dilemma, showcasing individuals metaphorically "stuck in the frame" without Raseedi. By focusing on squeezing our actors in the frame, we communicate Raseedi as the solution to month-end constraints in a visually compelling manner. The main copy articulates the liberation Raseedi offers while the tacticals spotlight its features, revealing Raseedi's transformative experience and solution for financial freedom.