Maggi Arabia:
everything starts with soup.

This concept is building on YouTube Director’s Mix. For each copy, we created different music compositions and different TOVs so that we have versions for each 6-10 seconder. What starts with soup ends with indulgence, if we look at one aspect, but it ends with celebration if the music, VO, and TOV change without changing the film edit.

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Etisalat x CIFF

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Raseedi