rotana dairy:
a theatrical kitchen.

Bringing the Kitchen to Life Using the Power of Lights
I reeeaaallly enjoyed working on this campaign because it was challenging to create. How can we show which ingredient is talking without the use of any CGI? I decided to use the power of lighting. And since the ingredients were speaking in a comedic way, we decided to almost literally “put them on stage” as they made fun of each other and used our light-hearted and theatrical approach.