Palma:
own it.
Period.

Womanhood is a Thing to Embrace
Periods are not shameful. In fact, they happen for a week every month to half of the world’s population for 40 years of their lives. It was time to step up and start the conversation. It was time to stop being ashamed of being a woman. We created this short jingle to say that loud and clear: it is normal to talk about it if you want to.

It wasn’t just a film, but a movement in which we launched the Ultimate Period Kit and with it this video featuring very specific insights that girls go through around their periods.